IDR Medical Blog

The US Hospital Landscape

In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals [...]

November 28th, 2019 |

hospital landscape

Unlocking MedTech Innovation with Qualitative Research

Market research is one of the most effective business strategies companies employ to maintain an edge over their rivals. This month we have put together a blog on qualitative research methods [...]

General Overview of US HEALTHCARE Reimbursement Systems

The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to [...]

Identifying Management Opportunities In Chronic Diseases

Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading [...]

June 3rd, 2019 |

Chronic Disease

Unmet Needs Analysis

At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which [...]

April 2nd, 2019 |

Medical Device Pricing: How to Price Your Medical Device

Three viable approaches for any pricing project

Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features [...]
February 11th, 2019 |


What is Decision Analysis, and how can it benefit my team?

Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone [...]

January 9th, 2019 |

Conjoint Analysis in Market Research

Conjoint analysis in market research is a powerful technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there [...]

December 13th, 2018 |

Conjoint Analysis

Usability testing 101

Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find [...]

November 26th, 2018 |

Usability Testing

Is your market research really delivering insights?

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point [...]

October 29th, 2018 |

Market Research Insight