Barriers to AI in Healthcare
May 19, 2021
Artificial Intelligence: once science fiction, now transforming healthcare. Healthcare has improved rapidly in the last 20 years, raising life expectancy around the world. However, ageing populations have consequently put increasing strain on healthcare ...
A Beginner’s Guide to Quantitative Market Research | IDR Medical
April 20, 2021
Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.
Video Diaries in Medical Market Research
February 03, 2021
Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...
Value-Based Pricing: Calculating the differential worth of a new product
December 21, 2020
Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
Measuring brand equity for a medical device
November 26, 2020
Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...
Creating value propositions for medical devices to take share
September 14, 2020
UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...
Patient Flow Market Research Projects
April 23, 2020
A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.
The US Hospital Landscape
November 28, 2019
In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals into groups or multi-hospital networks and systems. This is in ...
General Overview of US HEALTHCARE Reimbursement Systems
September 10, 2019
The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to healthcare: Individuals and employers pay premiums to private ...
Identifying Management Opportunities In Chronic Diseases
June 03, 2019
Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading cause of mortality in Europe and the US and can have a ...