Our Blogs

Environmental Sustainability: Healthcare and Medical Devices

August 31, 2021

In this blog, we share our expertise on the impact of medical device production on the environment.

Conducting Medtech Market Research Projects post-COVID

July 27, 2021

The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.

The Rise of Digital Education in Healthcare

June 22, 2021

Digital education has steadily become more prevalent over the years.

Barriers to AI in Healthcare

May 19, 2021

Artificial Intelligence: once science fiction, now transforming healthcare. Healthcare has improved rapidly in the last 20 years, raising life expectancy around the world. However, ageing populations have consequently put increasing strain on healthcare ...

A Beginner’s Guide to Quantitative Market Research | IDR Medical

April 20, 2021

Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.

Video Diaries in Medical Market Research

February 03, 2021

Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...

Value-Based Pricing: Calculating the differential worth of a new product

December 21, 2020

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.

Brand Equity Research For Medical Devices [+ Free Guide]

November 26, 2020

Brand reputation plays a significant role in shaping consumer decisions in all walks of life. From the clothes people wear to the cars people drive, consumer choices are heavily influenced by how they perceive different brands.

Creating value propositions for medical devices to take share

September 14, 2020

UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...

Patient Flow Market Research Projects

April 23, 2020

A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.