Our Blogs

What is Decision Analysis, and how can it benefit my team?

January 09, 2019

Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone creates a level of complexity that usually requires the ...

Conjoint Analysis in Market Research

December 13, 2018

Conjoint analysis in market research is a powerful technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there have been significant developments in the design and methods ...

Usability testing 101

November 26, 2018

Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...

Is your market research really delivering insights?

October 29, 2018

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...

6 steps for Segmentation Research Success

July 12, 2018

The relentless growth of technology in recent years has enabled manufacturers of medical devices to develop innovative products and therefore has heightened competition in this environment. An effective way to stay on par with competitors is to leverage ...

The mobile revolution and its impact on medical device market research

July 05, 2018

Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has become the fastest and most convenient way of contacting ...

The Reimbursement Environment for Medical Devices in Spain

June 26, 2018

Background Spain has a population of ~46.4 million citizens, divided across 17 regions.

The Reimbursement Environment for Medical Devices in France

June 13, 2018

Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.

How medical technology is transforming the healthcare industry

June 06, 2018

As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting and processing health outcomes data to generate insights, ...

The Reimbursement Environment for Medical Devices in Italy

May 29, 2018

Background Italy has a population of 60.6 million citizens (2017) that reside in 20 regions. Healthcare coverage is provided by the Servizio Sanitario Nazionale (SSN, or National Health Service), financed through a combination of public and private ...