Developing Value Propositions For Medical Devices To Take Share
July 22, 2024
The healthcare market is complex and constantly evolving.
How To Measure Brand Equity For A Medical Device
July 15, 2024
Strong brand equity
How To Test Medical Product Communications Effectiveness
July 01, 2024
With all the great talent and funding fueling constant innovation, it’s an amazing time to be in the medical device space.
Understanding Price Sensitivity Analysis For Medical Devices
July 01, 2024
Bringing a medical device to market is a complex process.
How To Develop A Go-To-Market Strategy For Medical Devices
May 28, 2024
The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.
Inside Patients World: 4 Ethnographic Studies That Changed Devices
March 18, 2024
To truly innovate in medical device design, you need to go beyond surveys and interviews - you need to step inside the patient’s world.
5 Types of Conjoint Analysis for Healthcare Market Research
December 18, 2023
Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...
Patient Video Diaries in Healthcare Market Research
December 11, 2023
In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.
10 Tips to Ensure A Successful Customer Segmentation Project
December 04, 2023
In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...
How To Optimize Pricing Strategy For Your Medical Device
November 21, 2023
Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.