Our Blogs

How To Measure Brand Equity For A Medical Device

July 15, 2024

Strong brand equity is crucial for success in the medical device industry for a variety of different reasons.

How To Test Medical Product Communications Effectiveness

July 01, 2024

With all the great talent and funding fueling constant innovation, it’s an amazing time to be in the medical device space.

Understanding Price Sensitivity Analysis For Medical Devices

July 01, 2024

Bringing a medical device to market is a complex process.

How To Develop A Go-To-Market Strategy For Medical Devices

May 28, 2024

The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.

4 Examples Of Ethnographic Research In The Medical Market

March 18, 2024

Market research is essential for medical device manufacturers, helping to identify unmet needs, ensuring that products align with the needs of patients and healthcare professionals, improving treatment outcomes, and ensuring the commercial success of ...

5 Types of Conjoint Analysis for Healthcare Market Research

December 18, 2023

Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...

Patient Video Diaries in Healthcare Market Research

December 11, 2023

In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.

10 Tips to Ensure A Successful Customer Segmentation Project

December 04, 2023

In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...

How To Optimize Pricing Strategy For Your Medical Device

November 21, 2023

Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.

Healthcare Qualitative Market Research: A New Beginning?

September 21, 2023

Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...