idr medical blog

IDR Medical Blog

Value-Based Pricing: Calculating the differential worth of a new product

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.

Measuring brand equity for a medical device

Brand equity describes the value of a brand, determined by consumer perception.

It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand [...]

November 26th, 2020 |

medical device, brand equity

Creating value propositions for medical devices to take share


Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions [...]

September 14th, 2020 |


Conducting Qualitative Market Research During Lockdown

Qualitative market research focuses on generating in-depth, detailed explanations of the research problem based on the perceptions, experiences and behaviours of individuals or groups. Such [...]

Patient Flow Market Research Projects

A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, [...]

April 23rd, 2020 |

Patient flows

The US Hospital Landscape

In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals [...]

November 28th, 2019 |

hospital landscape

Unlocking MedTech Innovation with Qualitative Research

Market research is one of the most effective business strategies companies employ to maintain an edge over their rivals. This month we have put together a blog on qualitative research methods [...]

General Overview of US HEALTHCARE Reimbursement Systems

The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to [...]

Identifying Management Opportunities In Chronic Diseases

Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading [...]

June 3rd, 2019 |

Chronic Disease

Unmet Needs Analysis

At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which [...]

April 2nd, 2019 |