Our Blogs

Healthcare Qualitative Market Research: A New Beginning?

September 21, 2023

Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...

Ethnography and ethnographic research methods in medical market research

August 07, 2023

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

How To Plan A Successful Focus Group

August 02, 2023

In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.

Conjoint Analysis in Healthcare: Examples & Challenges

August 02, 2023

A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.

What Is Patient Journey Mapping and Why Is It Important

July 26, 2023

Patient journey mapping, sometimes referred to as healthcare process mapping, is a visual representation of the patient’s experience from the point of locating healthcare services to the point of follow-up after treatment has been completed. It is used ...

Using Ethnography In Healthcare Research

July 25, 2023

Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, ethnographic research provides unique insights that traditional surveys, interviews, and focus groups may miss.

Using Conjoint Analysis To Optimize Medical Device Design

July 15, 2023

Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...

Is your market research really delivering insights?

May 15, 2023

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...

Surge of Telemedicine Platform Usage Due to Covid-19

June 09, 2022

Telemedicine usage is expected to remain high even after the Covid-19 pandemic. See the benefits and concerns of telemedicine in this blog.

How to Price Your Medical Device

April 29, 2022

Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.