Our Blogs

5 Types of Conjoint Analysis for Healthcare Market Research

December 18, 2023

Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...

Patient Video Diaries in Healthcare Market Research

December 11, 2023

In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.

10 Tips to Ensure A Successful Customer Segmentation Project

December 04, 2023

In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...

How To Optimize Pricing Strategy For Your Medical Device

November 21, 2023

Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.

Healthcare Qualitative Market Research: A New Beginning?

September 21, 2023

Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...

Ethnography and ethnographic research methods in medical market research

August 07, 2023

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

How To Plan A Successful Focus Group

August 02, 2023

In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.

Conjoint Analysis in Healthcare: Examples & Challenges

August 02, 2023

A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.

What Is Patient Journey Mapping and Why Is It Important

July 26, 2023

Patient journey mapping, sometimes referred to as healthcare process mapping, is a visual representation of the patient’s experience from the point of locating healthcare services to the point of follow-up after treatment has been completed. It is used ...

Using Ethnography In Healthcare Research

July 25, 2023

Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, ethnographic research provides unique insights that traditional surveys, interviews, and focus groups may miss.