Qualitative market research focuses on generating in-depth, detailed explanations of the research problem based on the perceptions, experiences and behaviours of individuals or groups. Such [...]
May
5th,
2020
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qualitative research, covid19, coronavirus, qualitative research online
A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, [...]
April
23rd,
2020
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In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals [...]
November
28th,
2019
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Market research is one of the most effective business strategies companies employ to maintain an edge over their rivals. This month we have put together a blog on qualitative research methods [...]
October
15th,
2019
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The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to [...]
September
10th,
2019
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Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading [...]
June
3rd,
2019
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At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which [...]
April
2nd,
2019
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Three viable approaches for any pricing project
Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features [...]Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone [...]
January
9th,
2019
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Conjoint analysis in market research is a powerful technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there [...]
December
13th,
2018
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