Our Blogs

5 Ways That Covid-19 Has Impacted Healthcare

October 21, 2021

Covid-19 has put challenges and a spotlight on healthcare systems to a scale that we have not seen before. In this month’s blog, our experts at IDR Medical explore some of the ways in which Covid-19 has impacted healthcare, and how healthcare systems ...

Communications Testing

September 22, 2021

Read this blog to discover the ever-changing communications market, the different qualitative market research methods used in communications testing, how different target audiences require different marketing communications strategies, and more.

Environmental Sustainability: Healthcare and Medical Devices

August 31, 2021

In this blog, we share our expertise on the impact of medical device production on the environment. 

Conducting Medtech Market Research Projects post-COVID

July 27, 2021

The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.

The Rise of Digital Education in Healthcare

June 22, 2021

Digital education has steadily become more prevalent over the years.

Barriers to AI in Healthcare

May 19, 2021

Artificial Intelligence: once science fiction, now transforming healthcare.   Healthcare has improved rapidly in the last 20 years, raising life expectancy around the world. However, ageing populations have consequently put increasing strain on ...

A Beginner’s Guide to Quantitative Market Research | IDR Medical

April 20, 2021

Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.

Ethnography and ethnographic research methods in medical market research

March 24, 2021

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

Video Diaries in Medical Market Research

February 03, 2021

Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...

Value-Based Pricing: Calculating the differential worth of a new product

December 21, 2020

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.