Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
December
21st,
2020
|
Brand equity describes the value of a brand, determined by consumer perception.
It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand [...]
November
26th,
2020
|
UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES
Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions [...]
Qualitative market research focuses on generating in-depth, detailed explanations of the research problem based on the perceptions, experiences and behaviours of individuals or groups. Such [...]
May
5th,
2020
|
qualitative research, covid19, coronavirus, qualitative research online
A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, [...]
April
23rd,
2020
|
In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals [...]
November
28th,
2019
|
Market research is one of the most effective business strategies companies employ to maintain an edge over their rivals. This month we have put together a blog on qualitative research methods [...]
October
15th,
2019
|
The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to [...]
September
10th,
2019
|
Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading [...]
June
3rd,
2019
|
At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which [...]
April
2nd,
2019
|
