Our Blogs

Measuring brand equity for a medical device

November 26, 2020

Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...

Creating value propositions for medical devices to take share

September 14, 2020

UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...

Conducting Qualitative Market Research During Lockdown

May 05, 2020

Qualitative market research focuses on generating in-depth, detailed explanations of the research problem based on the perceptions, experiences and behaviours of individuals or groups. Such insights are vital to businesses when trying to maintain an edge ...

Patient Flow Market Research Projects

April 23, 2020

A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.

The US Hospital Landscape

November 28, 2019

In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals into groups or multi-hospital networks and systems. This is in ...

Unlocking MedTech Innovation with Qualitative Research

October 15, 2019

Market research is one of the most effective business strategies companies employ to maintain an edge over their rivals. This month we have put together a blog on qualitative research methods that will aid you through the process of identifying the best ...

General Overview of US HEALTHCARE Reimbursement Systems

September 10, 2019

The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to healthcare: Individuals and employers pay premiums to private ...

Identifying Management Opportunities In Chronic Diseases

June 03, 2019

Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading cause of mortality in Europe and the US and can have a ...

Unmet Needs Analysis

April 02, 2019

At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which includes simple steps you can take to refine your ...

Medical Device Pricing: How to Price Your Medical Device

February 11, 2019

Three viable approaches for any pricing project Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features at the lowest possible price, while you want to maximize ...