idr medical blog

IDR Medical Blog

Medical Device Pricing: How to Price Your Medical Device

Three viable approaches for any pricing project

Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features [...]
February 11th, 2019 |


What is Decision Analysis, and how can it benefit my team?

Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone [...]

January 9th, 2019 |

Conjoint Analysis in Market Research

Conjoint analysis in market research is a powerful technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there [...]

December 13th, 2018 |

Conjoint Analysis

Usability testing 101

Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find [...]

November 26th, 2018 |

Usability Testing

Is your market research really delivering insights?

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point [...]

October 29th, 2018 |

Market Research Insight

6 steps for Segmentation Research Success

The relentless growth of technology in recent years has enabled manufacturers of medical devices to develop innovative products and therefore has heightened competition in this environment. An [...]

July 12th, 2018 |

Medical Technology

The mobile revolution and its impact on medical device market research

Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has [...]

July 5th, 2018 |

Medical Technology

The Reimbursement Environment for Medical Devices in Spain


Spain has a population of ~46.4 million citizens, divided across 17 regions.

The Reimbursement Environment for Medical Devices in France


With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.

How medical technology is transforming the healthcare industry

As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting [...]

June 6th, 2018 |

Medical Technology