IDR Medical Blog

Usability testing 101

Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find [...]

November 26th, 2018 |

Usability Testing

Is your market research really delivering insights?

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point [...]

October 29th, 2018 |

Market Research Insight

6 steps for Segmentation Research Success

The relentless growth of technology in recent years has enabled manufacturers of medical devices to develop innovative products and therefore has heightened competition in this environment. An [...]

July 12th, 2018 |

Medical Technology

The mobile revolution and its impact on medical device market research

Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has [...]

July 5th, 2018 |

Medical Technology

The Reimbursement Environment for Medical Devices in Spain


Spain has a population of ~46.4 million citizens, divided across 17 regions.

The Reimbursement Environment for Medical Devices in France


With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.

How medical technology is transforming the healthcare industry

As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting [...]

June 6th, 2018 |

Medical Technology

The Reimbursement Environment for Medical Devices in Italy


Italy has a population of 60.6 million citizens (2017) that reside in 20 regions.

Healthcare coverage is provided by the Servizio Sanitario Nazionale (SSN, or National Health Service), [...]

May 29th, 2018 |


The Reimbursement Environment for Medical Devices in Germany


Germany has a stable healthcare system, rooted in compulsory contributions to Statutory Health Insurance (Gesetzliche Krankenversicherung/GKV). Approximately 92% of the population is [...]

May 2nd, 2018 |


The Reimbursement Environment For Medical Devices In the UK

The NHS was rated as the world’s best healthcare system in 2017 and stands out as a top performer in most categories. However, as the UK population continues to increase to a projected 71.04 [...]

April 20th, 2018 |