Ethnography and ethnographic research methods in medical market research
August 07, 2023
In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.
How To Plan A Successful Focus Group
August 02, 2023
In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.
Conjoint Analysis in Healthcare: Examples & Challenges
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
What Is Patient Journey Mapping and Why Is It Important
July 26, 2023
Patient journey mapping, sometimes referred to as healthcare process mapping, is a visual representation of the patient’s experience from the point of locating healthcare services to the point of follow-up after treatment has been completed. It is used ...
Using Ethnography In Healthcare Research
July 25, 2023
Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, c provides unique insights that traditional surveys, interviews, and focus groups may miss.
Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...
Is your market research really delivering insights?
May 15, 2023
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...
Surge of Telemedicine Platform Usage Due to Covid-19
June 09, 2022
Telemedicine usage is expected to remain high even after the Covid-19 pandemic. See the benefits and concerns of telemedicine in this blog.
The French Hospital Landscape
February 18, 2022
In this month’s blog, IDR Medical explore the French hospital landscape, structure of the French healthcare system and future plans for development. Read it here.
The German Hospital Landscape
January 19, 2022
Read this blog to learn more about the German hospital system and landscape, including how it is funded, structured, what its future looks like and more.