Our Blogs

Identifying Management Opportunities In Chronic Diseases

June 03, 2019

Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading cause of mortality in Europe and the US and can have a ...

Unmet Needs Analysis

April 02, 2019

At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which includes simple steps you can take to refine your ...

Medical Device Pricing: How to Price Your Medical Device

February 11, 2019

Three viable approaches for any pricing project Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features at the lowest possible price, while you want to maximize ...

What is Decision Analysis, and how can it benefit my team?

January 09, 2019

Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone creates a level of complexity that usually requires the ...

Conjoint Analysis in Market Research

December 13, 2018

Conjoint analysis in market research is a powerful technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there have been significant developments in the design and methods ...

Usability testing 101

November 26, 2018

Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...

Is your market research really delivering insights?

October 29, 2018

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...

6 steps for Segmentation Research Success

July 12, 2018

The relentless growth of technology in recent years has enabled manufacturers of medical devices to develop innovative products and therefore has heightened competition in this environment. An effective way to stay on par with competitors is to leverage ...

The mobile revolution and its impact on medical device market research

July 05, 2018

Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has become the fastest and most convenient way of contacting ...

The Reimbursement Environment for Medical Devices in Spain

June 26, 2018

Background Spain has a population of ~46.4 million citizens, divided across 17 regions.