Brand Equity Research For Medical Devices [+ Free Guide]
November 26, 2020
Brand reputation plays a significant role in shaping consumer decisions in all walks of life. From the clothes people wear to the cars people drive, consumer choices are heavily influenced by how they perceive different brands.
Creating value propositions for medical devices to take share
September 14, 2020
UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...
Patient Flow Market Research Projects
April 23, 2020
A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.
The US Hospital Landscape
November 28, 2019
In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals into groups or multi-hospital networks and systems. This is in ...
General Overview of US HEALTHCARE Reimbursement Systems
September 10, 2019
The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to healthcare: Individuals and employers pay premiums to private ...
Identifying Management Opportunities In Chronic Diseases
June 03, 2019
Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading cause of mortality in Europe and the US and can have a ...
Unmet Needs Analysis
April 02, 2019
At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which includes simple steps you can take to refine your ...
Medical Device Pricing: How to Price Your Medical Device
February 11, 2019
Three viable approaches for any pricing project Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features at the lowest possible price, while you want to maximize ...
What is Decision Analysis, and how can it benefit my team?
January 09, 2019
Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone creates a level of complexity that usually requires the ...
Usability testing 101
November 26, 2018
Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...