How To Measure Brand Equity For A Medical Device
July 15, 2024
In today’s competitive medical device market, brand strength plays a critical role in commercial success. Clinicians, procurement teams, and healthcare organizations are far more likely to choose brands they recognize, trust, and associate with quality ...
How To Test Medical Product Communications Effectiveness
July 01, 2024
With all the great talent and funding fueling constant innovation, it’s an amazing time to be in the medical device space.
Understanding Price Sensitivity Analysis For Medical Devices
July 01, 2024
Bringing a medical device to market is a complex process. It involves conducting analytics-driven market research, developing a unique selling point, finding reliable distribution channels, and strategically branding and marketing your product.
How To Develop A Go-To-Market Strategy For Medical Devices
May 28, 2024
The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.
Inside Patients World: 4 Ethnographic Studies That Changed Devices
March 18, 2024
To truly innovate in medical device design, you need to go beyond surveys and interviews - you need to step inside the patient’s world.
5 Types of Conjoint Analysis for Healthcare Market Research
December 18, 2023
Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...
Patient Video Diaries in Healthcare Market Research
December 11, 2023
In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.
10 Tips to Ensure A Successful Customer Segmentation Project
December 04, 2023
In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...
How To Optimize Pricing Strategy For Your Medical Device
November 21, 2023
Setting the right price for your medical device is one of the most critical and challenging decisions a product manager can make.
Healthcare Qualitative Market Research: A New Beginning?
September 21, 2023
Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...