The US Home Health Landscape
November 19, 2021
Home Health Agencies (HHAs) in the USA provide medical treatment for patients who do not require hospitalisation but do need additional support to live safely at home, e.g., with a chronic condition.
5 Ways That Covid-19 Has Impacted Healthcare
October 21, 2021
Covid-19 has put challenges and a spotlight on healthcare systems to a scale that we have not seen before. In this month’s blog, our experts at IDR Medical explore some of the ways in which Covid-19 has impacted healthcare, and how healthcare systems ...
Environmental Sustainability: Healthcare and Medical Devices
August 31, 2021
In this blog, we share our expertise on the impact of medical device production on the environment.
Conducting Medtech Market Research Projects post-COVID
July 27, 2021
The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.
The Rise of Digital Education in Healthcare
June 22, 2021
Digital education has steadily become more prevalent over the years.
Barriers to AI in Healthcare
May 19, 2021
Artificial Intelligence: from science fiction to Healthcare transformation. Healthcare has made significant progress over the last two decades, with improvements in life expectancy and quality of life worldwide.
A Beginner’s Guide to Quantitative Market Research | IDR Medical
April 20, 2021
Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.
Video Diaries in Medical Market Research
February 03, 2021
Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...
Value-Based Pricing: Calculating the differential worth of a new product
December 21, 2020
Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
Brand Equity Research For Medical Devices [+ Free Guide]
November 26, 2020
Brand reputation plays a significant role in shaping consumer decisions in all walks of life. From the clothes people wear to the cars people drive, consumer choices are heavily influenced by how they perceive different brands.