---
title: Case Studies
description: Our healthcare marketing consultants' are dedicated to client confidentiality, but can gladly share our successes with you in these detailed case studies:
---

# Case Studies

Our dedication to client confidentiality makes it difficult for us to take you behind the scenes of our projects. However, we have pulled together a few sample engagements which we hope provide a glimpse into how we work and who we are.

[

## Market Opportunity & Launch Strategy for In-Vivo Dosimetry

The Challenge Our client held the global rights to an innovative in-vivo dosimetry technology designed to measure radiation dose directly at the patient’s skin during radiotherapy and invasive … Continued

](https://info.idrmedical.com/case-studies/market-opportunity-launch-strategy-for-in-vivo-dosimetry)

[

## Strategic Pricing & Purchase Model Development for a Surgical Robotics Platform

The Challenge Our client had launched a surgical robotics platform but faced a highly competitive market dominated by an entrenched “gold standard.” While adoption of robotics was inevitable, the … Continued

](https://info.idrmedical.com/case-studies/strategic-pricing-research-for-surgical-robotic-platform-idr-medical)

[

## How We Delivered PMCF Insights Across 9 Countries for a New NPWT System

The Challenge A leading wound care manufacturer was preparing to launch a new Negative Pressure Wound Therapy (NPWT) system into global markets. Regulatory success depended on one critical factor: … Continued

](https://info.idrmedical.com/case-studies/delivered-pmcf-insights-for-a-new-npwt-system-idr-medical)

[

## Driving Market Expansion for a Surgical Robotics Platform

The Challenge Our client, a MedTech innovator with a surgical robotics platform, was seeking to expand its footprint across European markets. While clinical adoption was progressing, long-term … Continued

](https://info.idrmedical.com/case-studies/driving-market-expansion-for-surgical-robotics-idr-medical)

[

## Strategic Pricing and Value Proposition for Advanced Wound Dressing

The Challenge A leading global medical device company was preparing to launch a next-generation advanced wound dressing to replace its existing premium product. The new dressing incorporated … Continued

](https://info.idrmedical.com/case-studies/case-study-9)

[

## Optimizing Pricing Strategy for an Innovative Radiology Service

The Challenge A leading global medical technology company was preparing to launch a new service solution designed to provide customers with a comprehensive service offering across the radiology value … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-8-pricing)

[

## Clinical Workflows & Buying Decisions for a POC Diagnostic Device

The Challenge Our client was a leading manufacturer of clinical diagnostics solutions for haemostasis and critical care markets. After acquiring a global leader with a product portfolio focused on … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-7)

[

## Unmet Need Analysis & Market Opportunity Assessment for a Smart Inhaler

The Client & Business Challenge Our client was a leading manufacturer of cloud-connectable medical devices for the treatment of sleep apnea and respiratory conditions. They had previously acquired a … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-6)

[

## Pricing and Positioning a Next-Generation Extremity MRI

The Client & Business Challenge Our client was a global medical equipment company, and a leader in the diagnostic imaging equipment market. The company was due to launch an advanced extremity MRI … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-8)

[

## Market Assessment & Campaign Tracker: Rare Disease

The Client & Business Challenge Our client is a biopharmaceutical company developing innovative drug delivery systems for the treatment of rare diseases.The company was due to launch a new product … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-8-unmet-need-analysis-market-assessment-value-proposition-development-rare-disease-drug-delivery-solution)

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```json
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  "@id" : "https://www.idrmedical.com/",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "Switzerland",
    "addressLocality" : "Basel",
    "addressRegion" : "Northwestern Switzerland",
    "postalCode" : "4051",
    "streetAddress" : "Austrasse 95"
  },
  "image" : "https://www.idrmedical.com/hs-fs/hubfs/raw_assets/public/IDR_Medical_July_2022/images/idr-medical-logo-reverse.png",
  "name" : "IDR Medical",
  "telephone" : "+41 (0) 61 535 6011",
  "url" : "https://www.idrmedical.com/"
}
```

```json
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "@id": "http://www.idrmedical.com/",
  "legalName": " IDR Medical",
  "description": "A leading international medical market research and consulting firm dedicated to the healthcare industry. Uncovering insights to drive commercial success.
",
  "url": "http://www.idrmedical.com/",
  "address": {
  	"@type": "PostalAddress",
    "addressLocality": "Basel",
    "addressCountry": "Switzerland",
    "postalCode": "4051",
    "streetAddress": "Austrasse 95"
  },
  "logo": "https://www.idrmedical.com/hubfs/raw_assets/public/IDR_Medical_July_2022/images/idr-medical-logo-reverse.png",
  "sameAs": [
  	"https://www.linkedin.com/company/idr-medical"
  ]
}
```