Conducting Medtech Market Research Projects post-COVID
July 27, 2021
The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.
The Rise of Digital Education in Healthcare
June 22, 2021
Digital education has steadily become more prevalent over the years.
Barriers to AI in Healthcare
May 19, 2021
Artificial Intelligence: from science fiction to Healthcare transformation. Healthcare has made significant progress over the last two decades, with improvements in life expectancy and quality of life worldwide.
A Beginner’s Guide to Quantitative Market Research | IDR Medical
April 20, 2021
Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.
Video Diaries in Medical Market Research
February 03, 2021
Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...
Value-Based Pricing: Calculating the differential worth of a new product
December 21, 2020
Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
Brand Equity Research For Medical Devices [+ Free Guide]
November 26, 2020
Brand reputation plays a significant role in shaping consumer decisions in all walks of life. From the clothes people wear to the cars people drive, consumer choices are heavily influenced by how they perceive different brands.
Patient Flow Market Research Projects
April 23, 2020
A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.
The US Hospital Landscape
November 28, 2019
In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals into groups or multi-hospital networks and systems. This is in ...
General Overview of US HEALTHCARE Reimbursement Systems
September 10, 2019
The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to healthcare: Individuals and employers pay premiums to private ...