Unmet Needs Analysis
April 02, 2019
At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which includes simple steps you can take to refine your ...
How to Price Your Medical Device: A Step-by-Step Guide
February 11, 2019
Developing an effective medical device pricing strategy is one of the most critical business decisions a manufacturer will make.
What is Decision Analysis, and how can it benefit my team?
January 09, 2019
Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone creates a level of complexity that usually requires the ...
Usability testing 101
November 26, 2018
Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...
Is your market research really delivering insights?
October 29, 2018
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...
The mobile revolution and its impact on medical device market research
July 05, 2018
Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has become the fastest and most convenient way of contacting ...
The Reimbursement Environment for Medical Devices in Spain
June 26, 2018
Background Spain has a population of ~46.4 million citizens, divided across 17 regions.
The Reimbursement Environment for Medical Devices in France
June 13, 2018
Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.
How medical technology is transforming the healthcare industry
June 06, 2018
As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting and processing health outcomes data to generate insights, ...
The Reimbursement Environment for Medical Devices in Italy
May 29, 2018
Background Italy has a population of 60.6 million citizens (2017) that reside in 20 regions. Healthcare coverage is provided by the Servizio Sanitario Nazionale (SSN, or National Health Service), financed through a combination of public and private ...