During the COVID-19 pandemic it was used more than ever before; and not just in educating children in schools but also educating healthcare professionals in hospitals.
Providers of healthcare education utilised platforms such as Microsoft Teams and Zoom as a means of delivering webinars and hosting virtual conferences that aimed to bring together a network of nurses across the country and sometimes globally. Digital platforms have also been utilised to conduct online medical market research with the same groups.
These platforms have been used to launch new products and to deliver continued product support. Some providers also have their own educational platforms, where healthcare professionals can complete learning modules online.
In this month’s blog, IDR Medical explore the pros and cons of digital education, how to run a successful webinar and the future of digital education in healthcare….
Whilst it’s likely that healthcare professionals are itching to get back to face-to-face sessions, it’s clear that digital platforms will be used more and more in education and online medical market research.
Below is a list of IDR Medical’s key dos and don’ts when it comes to running a webinar or an online course…
Send them a link to a short questionnaire asking for their feedback so you can learn what to improve for next time.
The COVID-19 pandemic has no doubt brought this forward by a few years, and as participants have experienced more digital education in the past year, many have seen the value of remote learning.
Some companies are ahead of the curve already, by implementing virtual reality and adaptive learning (AI) into their courses in order to make them more appealing.
However, many of the methods you can use are very simple and cost-effective, for example introducing games/quizzes to courses, and focussing on micro-learning modules and mobile learning in order to provide a short and quick course that healthcare professionals can review on the go.
At IDR Medical we have conducted market research to help our clients investigate current attitudes to digital education in healthcare, in order to help them develop their own education platforms.
As a renowned market research industry leader, we have conducted projects in over 30 countries to drive success of brands, products, and services of our clients.
If you are interested in conducting medical market research, do not hesitate to contact us. We would be delighted to offer an initial telephone discussion, or an online meeting to understand how we can assist you.