Martha Wyatt

Martha Wyatt, Author at IDR Medical

Our Blogs

How To Develop A Go-To-Market Strategy For Medical Devices

May 28, 2024

The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.

Healthcare Qualitative Market Research: A New Beginning?

September 21, 2023

Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...

Ethnography and ethnographic research methods in medical market research

August 07, 2023

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

How To Plan A Successful Focus Group

August 02, 2023

In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.

The German Hospital Landscape

January 19, 2022

Read this blog to learn more about the German hospital system and landscape, including how it is funded, structured, what its future looks like and more.

The US Home Health Landscape

November 19, 2021

Home Health Agencies (HHAs) in the USA provide medical treatment for patients who do not require hospitalisation but do need additional support to live safely at home, e.g., with a chronic condition.

Conducting Medtech Market Research Projects post-COVID

July 27, 2021

The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.

The Rise of Digital Education in Healthcare

June 22, 2021

Digital education has steadily become more prevalent over the years.

A Beginner’s Guide to Quantitative Market Research | IDR Medical

April 20, 2021

Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.

Video Diaries in Medical Market Research

February 03, 2021

Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...