Martha Wyatt

Martha Wyatt, Author at IDR Medical

Our Blogs

The US Home Health Landscape

November 19, 2021

Home Health Agencies (HHAs) in the USA provide medical treatment for patients who do not require hospitalisation but do need additional support to live safely at home, e.g., with a chronic condition.

Conducting Medtech Market Research Projects post-COVID

July 27, 2021

The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.

The Rise of Digital Education in Healthcare

June 22, 2021

Digital education has steadily become more prevalent over the years.

Barriers to AI in Healthcare

May 19, 2021

Artificial Intelligence: once science fiction, now transforming healthcare.   Healthcare has improved rapidly in the last 20 years, raising life expectancy around the world. However, ageing populations have consequently put increasing strain on ...

A Beginner’s Guide to Quantitative Market Research | IDR Medical

April 20, 2021

Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.

Ethnography and ethnographic research methods in medical market research

March 24, 2021

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

Video Diaries in Medical Market Research

February 03, 2021

Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...

Value-Based Pricing: Calculating the differential worth of a new product

December 21, 2020

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.

Measuring brand equity for a medical device

November 26, 2020

Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...

Conducting Qualitative Market Research During Lockdown

May 05, 2020

Qualitative market research focuses on generating in-depth, detailed explanations of the research problem based on the perceptions, experiences and behaviours of individuals or groups. Such insights are vital to businesses when trying to maintain an edge ...