Martha Wyatt

Martha Wyatt, Author at IDR Medical

Our Blogs

A Beginner’s Guide to Quantitative Market Research | IDR Medical

April 20, 2021

Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.

Ethnography and ethnographic research methods in medical market research

March 24, 2021

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

Video Diaries in Medical Market Research

February 03, 2021

Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...

Value-Based Pricing: Calculating the differential worth of a new product

December 21, 2020

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.

Measuring brand equity for a medical device

November 26, 2020

Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...

Conducting Qualitative Market Research During Lockdown

May 05, 2020

Qualitative market research focuses on generating in-depth, detailed explanations of the research problem based on the perceptions, experiences and behaviours of individuals or groups. Such insights are vital to businesses when trying to maintain an edge ...

Patient Flow Market Research Projects

April 23, 2020

A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.

The US Hospital Landscape

November 28, 2019

In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals into groups or multi-hospital networks and systems. This is in ...

Unlocking MedTech Innovation with Qualitative Research

October 15, 2019

Market research is one of the most effective business strategies companies employ to maintain an edge over their rivals. This month we have put together a blog on qualitative research methods that will aid you through the process of identifying the best ...