Martha Wyatt
Martha Wyatt, Author at IDR Medical
The German Hospital Landscape
January 19, 2022
Read this blog to learn more about the German hospital system and landscape, including how it is funded, structured, what its future looks like and more.
The US Home Health Landscape
November 19, 2021
Home Health Agencies (HHAs) in the USA provide medical treatment for patients who do not require hospitalisation but do need additional support to live safely at home, e.g., with a chronic condition.
Conducting Medtech Market Research Projects post-COVID
July 27, 2021
The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.
The Rise of Digital Education in Healthcare
June 22, 2021
Digital education has steadily become more prevalent over the years.
Barriers to AI in Healthcare
May 19, 2021
Artificial Intelligence: once science fiction, now transforming healthcare. Healthcare has improved rapidly in the last 20 years, raising life expectancy around the world. However, ageing populations have consequently put increasing strain on ...
A Beginner’s Guide to Quantitative Market Research | IDR Medical
April 20, 2021
Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.
Ethnography and ethnographic research methods in medical market research
March 24, 2021
In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.
Video Diaries in Medical Market Research
February 03, 2021
Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...
Value-Based Pricing: Calculating the differential worth of a new product
December 21, 2020
Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
Measuring brand equity for a medical device
November 26, 2020
Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...