September 21, 2023
Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...
August 07, 2023
In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.
August 02, 2023
In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.
January 19, 2022
Read this blog to learn more about the German hospital system and landscape, including how it is funded, structured, what its future looks like and more.
November 19, 2021
Home Health Agencies (HHAs) in the USA provide medical treatment for patients who do not require hospitalisation but do need additional support to live safely at home, e.g., with a chronic condition.
July 27, 2021
The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.
June 22, 2021
Digital education has steadily become more prevalent over the years.
May 19, 2021
Artificial Intelligence: once science fiction, now transforming healthcare. Healthcare has improved rapidly in the last 20 years, raising life expectancy around the world. However, ageing populations have consequently put increasing strain on healthcare ...
April 20, 2021
Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.
February 03, 2021
Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...