Martha Wyatt

Martha Wyatt, Author at IDR Medical

Our Blogs

Conducting Qualitative Market Research During Lockdown

May 05, 2020

Qualitative market research focuses on generating in-depth, detailed explanations of the research problem based on the perceptions, experiences and behaviours of individuals or groups. Such insights are vital to businesses when trying to maintain an edge ...

Patient Flow Market Research Projects

April 23, 2020

A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.

The US Hospital Landscape

November 28, 2019

In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals into groups or multi-hospital networks and systems. This is in ...

Unlocking MedTech Innovation with Qualitative Research

October 15, 2019

Market research is one of the most effective business strategies companies employ to maintain an edge over their rivals. This month we have put together a blog on qualitative research methods that will aid you through the process of identifying the best ...