Our Blogs

5 Stages of Product Lifecycle: How Market Research Can Help

August 27, 2024

Developing a medical device can be a complex process. There are many important decisions to be made at every stage of research, design, and development, each of which can significantly impact the successful launch of your medical device.

How To Develop A Value Proposition For Your Medical Product

August 27, 2024

Launching a medical device into the healthcare market can be challenging due to the sector's complex and ever-evolving landscape.

Usability Testing For Medical Devices: All You Should Know

July 29, 2024

When you’re launching a new medical device, there are a lot of factors to consider if you’re going to ensure that your product delivers commercial success.

Developing Value Propositions For Medical Devices To Take Share

July 22, 2024

The healthcare market is complex and constantly evolving.

How To Measure Brand Equity For A Medical Device

July 15, 2024

Strong brand equity is crucial for success in the medical device industry for a variety of different reasons.

How To Test Medical Product Communications Effectiveness

July 01, 2024

With all the great talent and funding fueling constant innovation, it’s an amazing time to be in the medical device space.

Understanding Price Sensitivity Analysis For Medical Devices

July 01, 2024

Bringing a medical device to market is a complex process.

How To Develop A Go-To-Market Strategy For Medical Devices

May 28, 2024

The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.

4 Examples Of Ethnographic Research In The Medical Market

March 18, 2024

Market research is essential for medical device manufacturers, helping to identify unmet needs, ensuring that products align with the needs of patients and healthcare professionals, improving treatment outcomes, and ensuring the commercial success of ...

5 Types of Conjoint Analysis for Healthcare Market Research

December 18, 2023

Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...