Three viable approaches for any pricing projectDefining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features [...]
Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone [...]
Conjoint analysis is a powerful research technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there have been [...]
Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find [...]
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point [...]
The relentless growth of technology in recent years has enabled manufacturers of medical devices to develop innovative products and therefore has heightened competition in this environment. An [...]
Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has [...]
Spain has a population of ~46.4 million citizens, divided across 17 regions.
With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.
As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting [...]