IDR Medical Blog

Identifying Opportunities In Chronic Disease Management

Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading [...]

June 3rd, 2019 |

Chronic Disease

Unmet Need Analysis

At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet need analysis, which [...]

April 2nd, 2019 |

How to Price Your Medical Device

Three viable approaches for any pricing project

Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features [...]
February 11th, 2019 |

Pricing

What is Decision Analysis, and how can it benefit my team?

Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone [...]

January 9th, 2019 |

Conjoint Analysis in Market Research

Conjoint analysis in market research is a powerful technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there [...]

December 13th, 2018 |

Conjoint Analysis

Usability testing 101

Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find [...]

November 26th, 2018 |

Usability Testing

Is your market research really delivering insights?

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point [...]

October 29th, 2018 |

Market Research Insight

6 steps for Segmentation Research Success

The relentless growth of technology in recent years has enabled manufacturers of medical devices to develop innovative products and therefore has heightened competition in this environment. An [...]

July 12th, 2018 |

Medical Technology

The mobile revolution and its impact on medical device market research

Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has [...]

July 5th, 2018 |

Medical Technology

The Reimbursement Environment for Medical Devices in Spain

Background

Spain has a population of ~46.4 million citizens, divided across 17 regions.