Paul Wood
Paul Wood, Author at IDR Medical
Brand Equity Research For Medical Devices [+ Free Guide]
November 26, 2020
Brand reputation plays a significant role in shaping consumer decisions in all walks of life. From the clothes people wear to the cars people drive, consumer choices are heavily influenced by how they perceive different brands.
The Reimbursement Environment for Medical Devices in Spain
June 26, 2018
Background Spain has a population of ~46.4 million citizens, divided across 17 regions.
The Reimbursement Environment for Medical Devices in France
June 13, 2018
Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.
How medical technology is transforming the healthcare industry
June 06, 2018
As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting and processing health outcomes data to generate insights, ...
The Reimbursement Environment For Medical Devices In the UK
April 20, 2018
The NHS was rated as the world’s best healthcare system in 2017 and stands out as a top performer in most categories. However, as the UK population continues to increase to a projected 71.04 million by 2030 and as the average age is expected to rise to ...