IDR Medical
How to Measure Willingness-to-Pay for Medical Devices
April 30, 2026
Most MedTech companies don’t have a pricing problem. They have a willingness-to-pay problem. Because while pricing decisions are often backed by internal assumptions, competitor benchmarks, or cost structures, the reality is this:
Segmentation in Medical Device Market Research: From Methodology to Commercial Strategy
April 10, 2026
Why Segmentation Often Fails in MedTech Segmentation is one of the most powerful tools in healthcare market research.