IDR Medical
Jobs to Be Done Interviews and Unmet Needs Analysis: Understanding What Healthcare Customers Are Really Trying to Achieve
May 22, 2026
In MedTech and healthcare, companies often invest enormous amounts of time refining technologies, testing features, and analysing customer segments, yet many still struggle to explain why some innovations achieve strong adoption while others fail to gain ...
How to Measure Willingness-to-Pay for Medical Devices
April 30, 2026
Most MedTech companies don’t have a pricing problem. They have a willingness-to-pay problem. Because while pricing decisions are often backed by internal assumptions, competitor benchmarks, or cost structures, the reality is this:
Segmentation in Medical Device Market Research: From Methodology to Commercial Strategy
April 10, 2026
Why Segmentation Often Fails in MedTech Segmentation is one of the most powerful tools in healthcare market research.