Switzerland (Head Quarters)

IDR Medical Switzerland
Austrasse 95, CH-4051 Basel, Switzerland
T: +41 (0) 61 535 1109

UK

IDR Medical UK
Unit 104 Eagle Tower, Eagle Tower
Montpellier Drive, Cheltenham, GL50 1TA
T: +44 (0) 1242 696 790

USA

IDR Medical North America
225 Franklin Street, 26th Floor
Boston, Massachusetts 02110, USA
T: +1 (0) 617.275.4465

Mapping the Cardiology Decision Ecosystem to Accelerate Therapy Adoption

The Challenge Our client, a global pharmaceutical company, had launched a novel cardiology therapy across Europe and North America. While clinically superior, uptake varied widely by market.

Patient Journey, Workflow Analysis & Concept Testing for a Point of Care Diagnostic Solution

The Challenge Our client was a market leader in point-of-care (POC) devices used to measure transcutaneous bilirubin (TCB) levels in neonates. While rising rates of neonatal jaundice were expected to … Continued

Market Opportunity & Launch Strategy for Gynaecology Surgical Devices

The Client & Business Challenge Our client was a leading medical and surgical devices company, with a focus on female reproductive and neonatal health solutions. They were a well established player … Continued

Market Assessment, Valuation & Pricing Strategy for Dental Solution

The Challenge Our client, a global medical technology company, had acquired an innovative digital dentistry platform integrating advanced CAD/CAM and intraoral scanning technologies. The company was … Continued

Market Opportunity & Pricing Strategy for a Digital Rehabilitation Solution

The Challenge Our client, a global medical technology company specialising in diagnostic and rehabilitation solutions, had recently acquired an innovative start-up developing virtual-reality-based … Continued

Concept Testing & Value Proposition Development for a Healthcare Informatics Managed Service Solution

The Challenge A global leader in patient monitoring, healthcare IT, and clinical informatics had launched a managed service solution for enterprise-wide healthcare informatics. The solution was being … Continued

Unmet Needs Analysis & Concept Testing for COPD Homecare Solutions

The Challenge Our client, a global leader in medical technology and services, specialised in the provision of therapies for patients with chronic respiratory diseases.The company was exploring … Continued

Patient Journey, Workflow Analysis & Unmet Need Assessment for a Patient Monitoring Portfolio

The Client & Business Challenge: Our client was the patient monitoring business of a leading healthcare technology manufacturer. They commissioned IDR Medical to explore unmet needs that would drive … Continued