---
title: Case Studies (2)
description: "Our healthcare marketing consultants' are dedicated to client confidentiality, but can gladly share our successes with you in these detailed case studies: (2)"
---

# Case Studies

Our dedication to client confidentiality makes it difficult for us to take you behind the scenes of our projects. However, we have pulled together a few sample engagements which we hope provide a glimpse into how we work and who we are.

[

## Mapping the Cardiology Decision Ecosystem to Accelerate Therapy Adoption

The Challenge Our client, a global pharmaceutical company, had launched a novel cardiology therapy across Europe and North America. While clinically superior, uptake varied widely by market.

](https://info.idrmedical.com/case-studies/2020/06/case-study-9)

[

## Patient Journey, Workflow Analysis & Concept Testing for a Point of Care Diagnostic Solution

The Challenge Our client was a market leader in point-of-care (POC) devices used to measure transcutaneous bilirubin (TCB) levels in neonates. While rising rates of neonatal jaundice were expected to … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-3)

[

## Market Opportunity & Launch Strategy for Gynaecology Surgical Devices

The Client & Business Challenge Our client was a leading medical and surgical devices company, with a focus on female reproductive and neonatal health solutions. They were a well established player … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-4-market-assessment-valuation-gynaecological-devices)

[

## Market Assessment, Valuation & Pricing Strategy for Dental Solution

The Challenge Our client, a global medical technology company, had acquired an innovative digital dentistry platform integrating advanced CAD/CAM and intraoral scanning technologies. The company was … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-6-market-assessment-valuation-pricing-dental-device)

[

## Market Opportunity & Pricing Strategy for a Digital Rehabilitation Solution

The Challenge Our client, a global medical technology company specialising in diagnostic and rehabilitation solutions, had recently acquired an innovative start-up developing virtual-reality-based … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-6-market-assessment-valuation-pricing-dental-solution)

[

## Concept Testing & Value Proposition Development for a Healthcare Informatics Managed Service Solution

The Challenge A global leader in patient monitoring, healthcare IT, and clinical informatics had launched a managed service solution for enterprise-wide healthcare informatics. The solution was being … Continued

](https://info.idrmedical.com/case-studies/2020/06/case-study-5-concept-testing-value-proposition-development-managed-services-informatics)

[

## Unmet Needs Analysis & Concept Testing for COPD Homecare Solutions

The Challenge Our client, a global leader in medical technology and services, specialised in the provision of therapies for patients with chronic respiratory diseases.The company was exploring … Continued

](https://info.idrmedical.com/case-studies/2020/04/case-study-1)

[

## Patient Journey, Workflow Analysis & Unmet Need Assessment for a Patient Monitoring Portfolio

The Client & Business Challenge: Our client was the patient monitoring business of a leading healthcare technology manufacturer. They commissioned IDR Medical to explore unmet needs that would drive … Continued

](https://info.idrmedical.com/case-studies/2020/04/case-study-2)

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```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.idrmedical.com/",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "Switzerland",
    "addressLocality" : "Basel",
    "addressRegion" : "Northwestern Switzerland",
    "postalCode" : "4051",
    "streetAddress" : "Austrasse 95"
  },
  "image" : "https://www.idrmedical.com/hs-fs/hubfs/raw_assets/public/IDR_Medical_July_2022/images/idr-medical-logo-reverse.png",
  "name" : "IDR Medical",
  "telephone" : "+41 (0) 61 535 6011",
  "url" : "https://www.idrmedical.com/"
}
```

```json
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "@id": "http://www.idrmedical.com/",
  "legalName": " IDR Medical",
  "description": "A leading international medical market research and consulting firm dedicated to the healthcare industry. Uncovering insights to drive commercial success.
",
  "url": "http://www.idrmedical.com/",
  "address": {
  	"@type": "PostalAddress",
    "addressLocality": "Basel",
    "addressCountry": "Switzerland",
    "postalCode": "4051",
    "streetAddress": "Austrasse 95"
  },
  "logo": "https://www.idrmedical.com/hubfs/raw_assets/public/IDR_Medical_July_2022/images/idr-medical-logo-reverse.png",
  "sameAs": [
  	"https://www.linkedin.com/company/idr-medical"
  ]
}
```