Beyond Traditional Pricing: Innovative Pricing Models in MedTech
March 11, 2025
In the world of MedTech, the days of one-size-fits-all pricing are quickly becoming a thing of the past.
Emerging Trends Transforming Healthcare Diagnostics
February 12, 2025
The healthcare diagnostics industry is undergoing rapid transformation, driven by new technologies, shifting patient expectations, and evolving healthcare needs. Staying ahead of these trends is essential for shaping product development and go-to-market ...
How to Develop a Technology Roadmap for a Medical Device
January 28, 2025
Developing a medical device is a complex and intricate process.
2025 Predictions: Top Trends Shaping the Medical Device Industry
December 10, 2024
As we approach 2025, the medical device industry is on the verge of transformative changes that will redefine healthcare delivery and patient care.
Unlock Healthcare Growth in 2025: The Power of Q1 Market Research
December 03, 2024
As we enter 2025, the healthcare industry faces a rapidly evolving market.
How To Develop A Go-To-Market Strategy For Medical Devices
May 28, 2024
The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.
Patient Video Diaries in Healthcare Market Research
December 11, 2023
In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.
How To Plan A Successful Focus Group
August 02, 2023
In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.
Conjoint Analysis in Healthcare: Examples & Challenges
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
The French Hospital Landscape
February 18, 2022
In this month’s blog, IDR Medical explore the French hospital landscape, structure of the French healthcare system and future plans for development. Read it here.