From Conjoint to Commercial Reality
December 03, 2025
Part 3 and final part of the IDR Medical Conjoint Insights Series Conjoint analysis is a cornerstone of medical device pricing research. It quantifies how clinicians, procurement teams, and administrators make trade-offs between performance, ease of use, ...
Conjoint Analysis: Turning Preference into Price for Med-Tech
November 25, 2025
Part 2 of the IDR Medical Conjoint Insights Series Setting the right price for a new medical device means balancing value perception, clinical differentiation, and competitive dynamics in markets where procurement is complex.
10 Key Changes in VAC Decisions That Shape Pricing Strategies
May 14, 2025
The Value Analysis Committee (VAC) plays a critical role in evaluating and approving new medical technologies for hospital adoption.
How To Optimize Pricing Strategy For Your Medical Device
November 21, 2023
Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.
How to Price Your Medical Device: A Step-by-Step Guide
February 11, 2019
Developing an effective medical device pricing strategy is one of the most critical business decisions a manufacturer will make.