From Conjoint to Commercial Reality
December 03, 2025
Part 3 and final part of the IDR Medical Conjoint Insights Series Conjoint analysis is a cornerstone of medical device pricing research. It quantifies how clinicians, procurement teams, and administrators make trade-offs between performance, ease of use, ...
Conjoint Analysis: Turning Preference into Price for Med-Tech
November 25, 2025
Part 2 of the IDR Medical Conjoint Insights Series Setting the right price for a new medical device means balancing value perception, clinical differentiation, and competitive dynamics in markets where procurement is complex.
10 Key Changes in VAC Decisions That Shape Pricing Strategies
May 14, 2025
The Value Analysis Committee (VAC) plays a critical role in evaluating and approving new medical technologies for hospital adoption.
Understanding Price Sensitivity Analysis For Medical Devices
July 01, 2024
Bringing a medical device to market is a complex process. It involves conducting analytics-driven market research, developing a unique selling point, finding reliable distribution channels, and strategically branding and marketing your product.
How To Optimize Pricing Strategy For Your Medical Device
November 21, 2023
Setting the right price for your medical device is one of the most critical and challenging decisions a product manager can make.
How to Price Your Medical Device: A Step-by-Step Guide
February 11, 2019
Developing an effective medical device pricing strategy is one of the most critical business decisions a manufacturer will make.