Our Blogs

Value-Based Pricing: Calculating the differential worth of a new product

December 21, 2020

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.

Measuring brand equity for a medical device

November 26, 2020

Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...

The Reimbursement Environment for Medical Devices in Spain

June 26, 2018

Background Spain has a population of ~46.4 million citizens, divided across 17 regions.

The Reimbursement Environment for Medical Devices in France

June 13, 2018

Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.