April 29, 2022
Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.
December 21, 2020
Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
November 26, 2020
Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...
June 26, 2018
Background Spain has a population of ~46.4 million citizens, divided across 17 regions.
June 13, 2018
Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.