idr medical blog

IDR Medical Blog


Value-Based Pricing: Calculating the differential worth of a new product

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.

Measuring brand equity for a medical device

Brand equity describes the value of a brand, determined by consumer perception.

It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand [...]

November 26th, 2020 |

medical device, brand equity

The Reimbursement Environment for Medical Devices in Spain


Spain has a population of ~46.4 million citizens, divided across 17 regions.

The Reimbursement Environment for Medical Devices in France


With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.