Our Blogs

How to Price Your Medical Device

April 29, 2022

Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.

Value-Based Pricing: Calculating the differential worth of a new product

December 21, 2020

Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.

Measuring brand equity for a medical device

November 26, 2020

Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...

The Reimbursement Environment for Medical Devices in Spain

June 26, 2018

Background Spain has a population of ~46.4 million citizens, divided across 17 regions.

The Reimbursement Environment for Medical Devices in France

June 13, 2018

Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.