How To Develop A Go-To-Market Strategy For Medical Devices
May 28, 2024
The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.
How To Optimize Pricing Strategy For Your Medical Device
November 21, 2023
Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.
How To Plan A Successful Focus Group
August 02, 2023
In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.
Conjoint Analysis in Healthcare: Examples & Challenges
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...
Value-Based Pricing: Calculating the differential worth of a new product
December 21, 2020
Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
Brand Equity Research For Medical Devices [+ Free Guide]
November 26, 2020
Brand reputation plays a significant role in shaping consumer decisions in all walks of life. From the clothes people wear to the cars people drive, consumer choices are heavily influenced by how they perceive different brands.
The Reimbursement Environment for Medical Devices in Spain
June 26, 2018
Background Spain has a population of ~46.4 million citizens, divided across 17 regions.
The Reimbursement Environment for Medical Devices in France
June 13, 2018
Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.