Our Blogs

Using Conjoint Analysis To Optimize Medical Device Design

July 15, 2023

Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...

A Beginner’s Guide to Quantitative Market Research | IDR Medical

April 20, 2021

Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.