How to Measure Willingness-to-Pay for Medical Devices
April 30, 2026
Most MedTech companies don’t have a pricing problem. They have a willingness-to-pay problem. Because while pricing decisions are often backed by internal assumptions, competitor benchmarks, or cost structures, the reality is this:
Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...
A Beginner’s Guide to Quantitative Market Research | IDR Medical
April 20, 2021
Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.