How To Develop A Value Proposition For Your Medical Product
August 27, 2024
Launching a medical device into the healthcare market can be challenging due to the sector's complex and ever-evolving landscape.
How To Measure Brand Equity For A Medical Device
July 15, 2024
In today’s competitive medical device market, brand strength plays a critical role in commercial success. Clinicians, procurement teams, and healthcare organizations are far more likely to choose brands they recognize, trust, and associate with quality ...
How To Test Medical Product Communications Effectiveness
July 01, 2024
With all the great talent and funding fueling constant innovation, it’s an amazing time to be in the medical device space.
Understanding Price Sensitivity Analysis For Medical Devices
July 01, 2024
Bringing a medical device to market is a complex process. It involves conducting analytics-driven market research, developing a unique selling point, finding reliable distribution channels, and strategically branding and marketing your product.
Healthcare Qualitative Market Research: A New Beginning?
September 21, 2023
Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...