How to Measure Willingness-to-Pay for Medical Devices
April 30, 2026
Most MedTech companies don’t have a pricing problem. They have a willingness-to-pay problem. Because while pricing decisions are often backed by internal assumptions, competitor benchmarks, or cost structures, the reality is this:
10 Key Changes in VAC Decisions That Shape Pricing Strategies
May 14, 2025
The Value Analysis Committee (VAC) plays a critical role in evaluating and approving new medical technologies for hospital adoption.
MedTech Pricing Strategy: Who to Engage for Market Research and Why It Matters
March 26, 2025
Setting the right price for a new medical device is one of the most critical decisions a MedTech company can make.
Understanding Price Sensitivity Analysis For Medical Devices
July 01, 2024
Bringing a medical device to market is a complex process. It involves conducting analytics-driven market research, developing a unique selling point, finding reliable distribution channels, and strategically branding and marketing your product.