10 Key Changes in VAC Decisions That Shape Pricing Strategies
May 14, 2025
The Value Analysis Committee (VAC) plays a critical role in evaluating and approving new medical technologies for hospital adoption.
MedTech Pricing Strategy: Who to Engage for Market Research and Why It Matters
March 26, 2025
Setting the right price for a new medical device is one of the most critical decisions a MedTech company can make.
Understanding Price Sensitivity Analysis For Medical Devices
July 01, 2024
Bringing a medical device to market is a complex process. It involves conducting analytics-driven market research, developing a unique selling point, finding reliable distribution channels, and strategically branding and marketing your product.