Our Blogs

A Beginner’s Guide to Quantitative Market Research | IDR Medical

April 20, 2021

Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.

Ethnography and ethnographic research methods in medical market research

March 24, 2021

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

Video Diaries in Medical Market Research

February 03, 2021

Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...