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IDR Medical Blog
We are proud to share with you our library of medical market research blogs, packed full of practical and helpful information to ensure the success of your next project.
Ethnography and ethnographic research methods in medical market research
March 24, 2021
In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.