From Conjoint to Commercial Reality
December 03, 2025
Part 3 and final part of the IDR Medical Conjoint Insights Series Conjoint analysis is a cornerstone of medical device pricing research. It quantifies how clinicians, procurement teams, and administrators make trade-offs between performance, ease of use, ...
Conjoint Analysis: Turning Preference into Price for Med-Tech
November 25, 2025
Part 2 of the IDR Medical Conjoint Insights Series Setting the right price for a new medical device means balancing value perception, clinical differentiation, and competitive dynamics in markets where procurement is complex.
Conjoint Analysis: Preference Shares Are Not Market Shares
November 11, 2025
Part 1 of the IDR Medical Conjoint Insights Series In medical device market research, one question we often hear from clients is: “If a conjoint analysis reflects how customers make choices, why don’t the base case preference shares match reported market ...
How To Optimize Pricing Strategy For Your Medical Device
November 21, 2023
Setting the right price for your medical device is one of the most critical and challenging decisions a product manager can make.
Conjoint Analysis in Healthcare: Examples & Challenges
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...