James Wood
James Wood, Author at IDR Medical
5 Stages of Product Lifecycle: How Market Research Can Help
August 27, 2024
Developing a medical device can be a complex process. There are many important decisions to be made at every stage of research, design, and development, each of which can significantly impact the successful launch of your medical device. This is where ...
How To Develop A Value Proposition For Your Medical Product
August 27, 2024
Launching a medical device into the healthcare market can be challenging due to the sector's complex and ever-evolving landscape.
Usability Testing For Medical Devices: All You Should Know
July 29, 2024
When you’re launching a new medical device, there are a lot of factors to consider if you’re going to ensure that your product delivers commercial success.
Developing Value Propositions For Medical Devices To Take Share
July 22, 2024
Since 2008, IDR Medical has partnered with leading MedTech companies to develop, refine, and validate value propositions for medical devices, diagnostics, digital health solutions, and healthcare services. Combining deep healthcare expertise with global ...
How To Measure Brand Equity For A Medical Device
July 15, 2024
In today’s competitive medical device market, brand strength plays a critical role in commercial success. Clinicians, procurement teams, and healthcare organizations are far more likely to choose brands they recognize, trust, and associate with quality ...
How To Test Medical Product Communications Effectiveness
July 01, 2024
With all the great talent and funding fueling constant innovation, it’s an amazing time to be in the medical device space.
Understanding Price Sensitivity Analysis For Medical Devices
July 01, 2024
Bringing a medical device to market is a complex process. It involves conducting analytics-driven market research, developing a unique selling point, finding reliable distribution channels, and strategically branding and marketing your product.
Inside Patients World: 4 Ethnographic Studies That Changed Devices
March 18, 2024
To truly innovate in medical device design, you need to go beyond surveys and interviews - you need to step inside the patient’s world.
5 Types of Conjoint Analysis for Healthcare Market Research
December 18, 2023
Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...
Patient Video Diaries in Healthcare Market Research
December 11, 2023
In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.