James Wood
James Wood, Author at IDR Medical
Creating value propositions for medical devices to take share
September 14, 2020
UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...
Conjoint Analysis in Market Research
December 13, 2018
Conjoint analysis in market research is a powerful technique that evaluates and measures the value customers place on features of a product or service based on trade-offs. Over the years, there have been significant developments in the design and methods ...
Usability testing 101
November 26, 2018
Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...
Is your market research really delivering insights?
October 29, 2018
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...
6 steps for Segmentation Research Success
July 12, 2018
The relentless growth of technology in recent years has enabled manufacturers of medical devices to develop innovative products and therefore has heightened competition in this environment. An effective way to stay on par with competitors is to leverage ...
The mobile revolution and its impact on medical device market research
July 05, 2018
Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has become the fastest and most convenient way of contacting ...
The Reimbursement Environment for Medical Devices in Italy
May 29, 2018
Background Italy has a population of 60.6 million citizens (2017) that reside in 20 regions. Healthcare coverage is provided by the Servizio Sanitario Nazionale (SSN, or National Health Service), financed through a combination of public and private ...
The Reimbursement Environment for Medical Devices in Germany
May 02, 2018
Background Germany has a stable healthcare system, rooted in compulsory contributions to Statutory Health Insurance (Gesetzliche Krankenversicherung/GKV). Approximately 92% of the population is covered by it, and it aims to provide a fair benefit package ...