James Wood

James Wood, Author at IDR Medical

Our Blogs

5 Types of Conjoint Analysis for Healthcare Market Research

December 18, 2023

Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...

Patient Video Diaries in Healthcare Market Research

December 11, 2023

In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.

10 Tips to Ensure A Successful Customer Segmentation Project

December 04, 2023

In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...

Conjoint Analysis in Healthcare: Examples & Challenges

August 02, 2023

A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.

What Is Patient Journey Mapping and Why Is It Important

July 26, 2023

Patient journey mapping, sometimes referred to as healthcare process mapping, is a visual representation of the patient’s experience from the point of locating healthcare services to the point of follow-up after treatment has been completed. It is used ...

Using Ethnography In Healthcare Research

July 25, 2023

Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, ethnographic research provides unique insights that traditional surveys, interviews, and focus groups may miss.

Using Conjoint Analysis To Optimize Medical Device Design

July 15, 2023

Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...

Creating value propositions for medical devices to take share

September 14, 2020

UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...

Usability testing 101

November 26, 2018

Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...

Is your market research really delivering insights?

October 29, 2018

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...