July 15, 2024
Strong brand equity is crucial for success in the medical device industry for a variety of different reasons.
July 01, 2024
With all the great talent and funding fueling constant innovation, it’s an amazing time to be in the medical device space.
July 01, 2024
Bringing a medical device to market is a complex process.
March 18, 2024
Market research is essential for medical device manufacturers, helping to identify unmet needs, ensuring that products align with the needs of patients and healthcare professionals, improving treatment outcomes, and ensuring the commercial success of ...
December 18, 2023
Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...
December 11, 2023
In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.
December 04, 2023
In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
July 26, 2023
Patient journey mapping, sometimes referred to as healthcare process mapping, is a visual representation of the patient’s experience from the point of locating healthcare services to the point of follow-up after treatment has been completed. It is used ...
July 25, 2023
Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, c provides unique insights that traditional surveys, interviews, and focus groups may miss.