March 18, 2024
Market research is essential for medical device manufacturers, helping to identify unmet needs, ensuring that products align with the needs of patients and healthcare professionals, improving treatment outcomes, and ensuring the commercial success of ...
December 18, 2023
Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...
December 11, 2023
In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.
December 04, 2023
In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
July 26, 2023
Patient journey mapping, sometimes referred to as healthcare process mapping, is a visual representation of the patient’s experience from the point of locating healthcare services to the point of follow-up after treatment has been completed. It is used ...
July 25, 2023
Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, c provides unique insights that traditional surveys, interviews, and focus groups may miss.
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...
September 14, 2020
UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...
November 26, 2018
Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...