Our Blogs

4 Examples Of Ethnographic Research In The Medical Market

March 18, 2024

Market research is essential for medical device manufacturers, helping to identify unmet needs, ensuring that products align with the needs of patients and healthcare professionals, improving treatment outcomes, and ensuring the commercial success of ...

5 Types of Conjoint Analysis for Healthcare Market Research

December 18, 2023

Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...

10 Tips to Ensure A Successful Customer Segmentation Project

December 04, 2023

In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...

Surge of Telemedicine Platform Usage Due to Covid-19

June 09, 2022

Telemedicine usage is expected to remain high even after the Covid-19 pandemic. See the benefits and concerns of telemedicine in this blog.

The mobile revolution and its impact on medical device market research

July 05, 2018

Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has become the fastest and most convenient way of contacting ...

How medical technology is transforming the healthcare industry

June 06, 2018

As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting and processing health outcomes data to generate insights, ...