The Changing Landscape of Patient Care: Remote Assessment Tools in the Post-COVID Era
October 18, 2024
Over the past few years, the healthcare industry has undergone a significant transformation, with much of this change driven by the rapid advancement of remote technologies—a trend accelerated by the COVID-19 pandemic. A key area experiencing innovation ...
5 Stages of Product Lifecycle: How Market Research Can Help
August 27, 2024
Developing a medical device can be a complex process. There are many important decisions to be made at every stage of research, design, and development, each of which can significantly impact the successful launch of your medical device.
Usability Testing For Medical Devices: All You Should Know
July 29, 2024
When you’re launching a new medical device, there are a lot of factors to consider if you’re going to ensure that your product delivers commercial success.
4 Examples Of Ethnographic Research In The Medical Market
March 18, 2024
Market research is essential for medical device manufacturers, helping to identify unmet needs, ensuring that products align with the needs of patients and healthcare professionals, improving treatment outcomes, and ensuring the commercial success of ...
5 Types of Conjoint Analysis for Healthcare Market Research
December 18, 2023
Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...
10 Tips to Ensure A Successful Customer Segmentation Project
December 04, 2023
In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...
Surge of Telemedicine Platform Usage Due to Covid-19
June 09, 2022
Telemedicine usage is expected to remain high even after the Covid-19 pandemic. See the benefits and concerns of telemedicine in this blog.
The mobile revolution and its impact on medical device market research
July 05, 2018
Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has become the fastest and most convenient way of contacting ...
How medical technology is transforming the healthcare industry
June 06, 2018
As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting and processing health outcomes data to generate insights, ...