Our Blogs

The Changing Landscape of Patient Care: Remote Assessment Tools in the Post-COVID Era

October 18, 2024

Over the past few years, the healthcare industry has undergone a significant transformation, with much of this change driven by the rapid advancement of remote technologies—a trend accelerated by the COVID-19 pandemic. A key area experiencing innovation ...

Using Conjoint Analysis To Optimize Medical Device Design

July 15, 2023

Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...

Is your market research really delivering insights?

May 15, 2023

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...

Is your market research really delivering insights?

October 29, 2018

In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...