Wounds UK 2025: Digital Transformation, Data, and Technology in Wound Care
November 13, 2025
Earlier this week, the IDR Medical team attended Wounds UK in Harrogate, gaining first-hand insight into the latest innovations, challenges, and data-driven strategies shaping wound care across the globe.
How To Develop A Go-To-Market Strategy For Medical Devices
May 28, 2024
The healthcare industry is highly regulated, hugely competitive, and constantly evolving, making it difficult to successfully introduce a new medical device to the market.
How To Plan A Successful Focus Group
August 02, 2023
In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.
Ethnography Research: The Key to Uncovering Patients Needs
July 25, 2023
Ethnography has become an invaluable tool in healthcare market research. By observing behaviors' and interactions in real-world settings, ethnography provides unique insights that traditional surveys, interviews, and focus groups may miss.