Our Blogs

Conjoint Analysis in Healthcare: Examples & Challenges

August 02, 2023

A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.

Ethnography Research: The Key to Uncovering Patients Needs

July 25, 2023

Ethnography has become an invaluable tool in healthcare market research. By observing behaviors' and interactions in real-world settings, ethnography provides unique insights that traditional surveys, interviews, and focus groups may miss.