Our Blogs

Ethnography and ethnographic research methods in medical market research

August 07, 2023

In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.

Using Ethnography In Healthcare Research

July 25, 2023

Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, c provides unique insights that traditional surveys, interviews, and focus groups may miss.