Inside Patients World: 4 Ethnographic Studies That Changed Devices
March 18, 2024
To truly innovate in medical device design, you need to go beyond surveys and interviews - you need to step inside the patient’s world.
Ethnography Research: The Key to Uncovering Patients Needs
July 25, 2023
Ethnography has become an invaluable tool in healthcare market research. By observing behaviors' and interactions in real-world settings, ethnography provides unique insights that traditional surveys, interviews, and focus groups may miss.