Conjoint Analysis: Turning Preference into Price for Med-Tech
November 25, 2025
Part 2 of the IDR Medical Conjoint Insights Series Setting the right price for a new medical device means balancing value perception, clinical differentiation, and competitive dynamics in markets where procurement is complex.
Conjoint Analysis: Preference Shares Are Not Market Shares
November 11, 2025
Part 1 of the IDR Medical Conjoint Insights Series In medical market research, one question we often hear from clients is: “If a conjoint analysis reflects how customers make choices, why don’t the base case preference shares match reported market ...
Conjoint Analysis in Healthcare: Examples & Challenges
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...