---
title: Cookie Policy Website
---

[![LinkedIn Icon](https://info.idrmedical.com/hubfs/idr-linkedin-logo.png)](https://www.linkedin.com/company/idr-medical)[![RSS Icon](https://info.idrmedical.com/hubfs/idr-rss-logo.png)](https://www.idrmedical.com/feed/)

[![idr-medical-logo-reverse](https://info.idrmedical.com/hs-fs/hubfs/idr-medical-logo-reverse.png?width=200&name=idr-medical-logo-reverse.png) ](https://www.idrmedical.com)

# COOKIE POLICY

A **“cookie”** is a small piece of information sent by a web server to store on a web browser so it can later be read back from that browser. This is useful for having the browser remember some specific information.

**Cookies are used by almost all web sites for a variety of purposes, some of these are for:**

- Analysis of visitor behaviour (known as ‘analytics’)
- To personalise pages and remember visitor preferences
- To manage shopping carts in online stores
- To track people across web sites and deliver targeted advertising

##### **PERSISTENT COOKIES**

Google Analytics – these cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an **anonymous form** including: the number of visitors to the site, the sites from which visitors came to our site, and the pages they visited whilst on our site. We use this anonymous information to understand how the site is being used in order that we might improve the user experience.

 

##### **SESSION COOKIES**

A session cookie is added which is used to enable core site functionality. They do not contain any personal information and are automatically deleted when you close your browser.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

 

##### **HOW WE USE COOKIES**

We only use cookies where we deem them to be strictly necessary for the effective working of the website. They can be disabled in your browser but doing so may reduce, or prevent, functionality on the site.

 

##### **DELETING COOKIES**

Most web browsers allow you to manage or delete your cookies by accessing the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit [https://ico.org.uk/for-the-public/online/cookies/](https://ico.org.uk/for-the-public/online/cookies/).

 

##### **SPECIFIC COOKIES WE USE**

In the interests of transparency and integrity, the information below informs you exactly what tracking cookies are used on our site and why. You will see reference to Hubspot; that’s because Hubspot is our chosen marketing software partner. You can read their own Privacy Policy [here](https://legal.hubspot.com/privacy-policy?_ga=2.226699678.2003290815.1525428457-467982309.1496414806).

**__hstc**

The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

*(Expires: 2 years)*

**hubspotutk**

This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

*(Expires: 10 years)*

**__hssc**

This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

*(Expires: 30 min)*

**__hssrc**

Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.

*(Expires: None. Session cookie)*

**__hs_opt_out**

This cookie is used by the opt-in privacy policy to remember not to ask the user to accept cookies again. This cookie is set when you give users the choice to opt out of cookies.

*(Expires: 2 years)*

**__hs_do_not_track**

This cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, which still allows anonymized information to be sent to HubSpot.

*(Expires: 2 years)*

**__hs_testcookie**

This cookie is used to test whether the visitor has support for cookies enabled.

*(Expires: Session cookie)*

**hsPagesViewedThisSession**

This cookie is used to keep track of page views in a session.

*(Expires: Session cookie)*

### Methodologies

[Qualitative  
](https://www.idrmedical.com/methodologies/qualitative/)[Quantitative ](https://www.idrmedical.com/methodologies/quantitative/)

### More Information

[Careers](https://www.idrmedical.com/careers/)  
[Privacy Policy](https://www.idrmedical.com/privacy-policy/)

### Global Head Office

Tel: +41 (0) 61 204 75 00  
Email: info@idrmedical.com

IDR Medical GmbH  
Austrasse 95  
CH-4051 Basel  
Switzerland

Copyright © 2024 IDR Medical GmbH | All Rights Reserved

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.idrmedical.com/",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "Switzerland",
    "addressLocality" : "Basel",
    "addressRegion" : "Northwestern Switzerland",
    "postalCode" : "4051",
    "streetAddress" : "Austrasse 95"
  },
  "image" : "https://www.idrmedical.com/hs-fs/hubfs/raw_assets/public/IDR_Medical_July_2022/images/idr-medical-logo-reverse.png",
  "name" : "IDR Medical",
  "telephone" : "+41 (0) 61 535 6011",
  "url" : "https://www.idrmedical.com/"
}
```

```json
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "@id": "http://www.idrmedical.com/",
  "legalName": " IDR Medical",
  "description": "A leading international medical market research and consulting firm dedicated to the healthcare industry. Uncovering insights to drive commercial success.
",
  "url": "http://www.idrmedical.com/",
  "address": {
  	"@type": "PostalAddress",
    "addressLocality": "Basel",
    "addressCountry": "Switzerland",
    "postalCode": "4051",
    "streetAddress": "Austrasse 95"
  },
  "logo": "https://www.idrmedical.com/hubfs/raw_assets/public/IDR_Medical_July_2022/images/idr-medical-logo-reverse.png",
  "sameAs": [
  	"https://www.linkedin.com/company/idr-medical"
  ]
}
```