4 Examples Of Ethnographic Research In The Medical Market
March 18, 2024
Market research is essential for medical device manufacturers, helping to identify unmet needs, ensuring that products align with the needs of patients and healthcare professionals, improving treatment outcomes, and ensuring the commercial success of ...
5 Types of Conjoint Analysis for Healthcare Market Research
December 18, 2023
Conjoint analysis is a key tool in healthcare market research, offering vital insights into customer preferences for different products and services. It’s a valuable research method for helping healthcare organizations and medical device manufacturers ...
Patient Video Diaries in Healthcare Market Research
December 11, 2023
In the current healthcare landscape, where patient-centered healthcare is increasingly emphasized, the importance of qualitative healthcare market researchcannot be overstated.
10 Tips to Ensure A Successful Customer Segmentation Project
December 04, 2023
In today's highly competitive med-tech market, it's important to understand your customers and cater to their specific needs. IDR Medical has been at the forefront of the medical market research industry for over a decade. During this time, we have ...
How To Optimize Pricing Strategy For Your Medical Device
November 21, 2023
Read this blog to learn more about how to price your medical device, including viable approaches for pricing any project, the pros and cons of each approach, and more.
Healthcare Qualitative Market Research: A New Beginning?
September 21, 2023
Want to make better business decisions? Download IDR Medical’s free guide to online qualitative market research methods for the healthcare sector. The healthcare market research industry is witnessing a remarkable transformation, with an increasing shift ...
Ethnography and ethnographic research methods in medical market research
August 07, 2023
In recent years there has been a shift in the healthcare landscape in a few key areas: The rise of digital technologies (i.e. telehealth), a push towards patient self-management, and a higher bar for innovation.
How To Plan A Successful Focus Group
August 02, 2023
In the modern healthcare industry, the need for comprehensive market research has become essential for strategic decision-making and market success of medical products.
Conjoint Analysis in Healthcare: Examples & Challenges
August 02, 2023
A conjoint analysis example can be complex. As global leaders in medical market research, IDR Medical show the benefits and challenges they can present.
What Is Patient Journey Mapping and Why Is It Important
July 26, 2023
Patient journey mapping, sometimes referred to as healthcare process mapping, is a visual representation of the patient’s experience from the point of locating healthcare services to the point of follow-up after treatment has been completed. It is used ...
Using Ethnography In Healthcare Research
July 25, 2023
Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, c provides unique insights that traditional surveys, interviews, and focus groups may miss.
Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...
Is your market research really delivering insights?
May 15, 2023
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...
Surge of Telemedicine Platform Usage Due to Covid-19
June 09, 2022
Telemedicine usage is expected to remain high even after the Covid-19 pandemic. See the benefits and concerns of telemedicine in this blog.
The French Hospital Landscape
February 18, 2022
In this month’s blog, IDR Medical explore the French hospital landscape, structure of the French healthcare system and future plans for development. Read it here.
The German Hospital Landscape
January 19, 2022
Read this blog to learn more about the German hospital system and landscape, including how it is funded, structured, what its future looks like and more.
The UK Hospital Landscape
December 17, 2021
In this blog, our international healthcare consultancy experts explore the UK hospital landscape in detail, and how this should be considered in light of your upcoming market research projects.
The US Home Health Landscape
November 19, 2021
Home Health Agencies (HHAs) in the USA provide medical treatment for patients who do not require hospitalisation but do need additional support to live safely at home, e.g., with a chronic condition.
5 Ways That Covid-19 Has Impacted Healthcare
October 21, 2021
Covid-19 has put challenges and a spotlight on healthcare systems to a scale that we have not seen before. In this month’s blog, our experts at IDR Medical explore some of the ways in which Covid-19 has impacted healthcare, and how healthcare systems ...
Communications Testing
September 22, 2021
Read this blog to discover the ever-changing communications market, the different qualitative market research methods used in communications testing, how different target audiences require different marketing communications strategies, and more.
Environmental Sustainability: Healthcare and Medical Devices
August 31, 2021
In this blog, we share our expertise on the impact of medical device production on the environment.
Conducting Medtech Market Research Projects post-COVID
July 27, 2021
The COVID-19 pandemic brought with it a degree of uncertainty to the continuity of successful qualitative research.
The Rise of Digital Education in Healthcare
June 22, 2021
Digital education has steadily become more prevalent over the years.
Barriers to AI in Healthcare
May 19, 2021
Artificial Intelligence: once science fiction, now transforming healthcare. Healthcare has improved rapidly in the last 20 years, raising life expectancy around the world. However, ageing populations have consequently put increasing strain on healthcare ...
A Beginner’s Guide to Quantitative Market Research | IDR Medical
April 20, 2021
Today’s competitive medical device market requires manufacturers to tap into the psyche of key stakeholders in order to understand their ever-evolving needs.
Video Diaries in Medical Market Research
February 03, 2021
Video diaries are becoming an increasingly popular tool in voice of customer market research. Never has it been easier conduct video research thanks to the prevalence of smartphones and a wide number of apps and online platforms. These enable seamless ...
Value-Based Pricing: Calculating the differential worth of a new product
December 21, 2020
Value-based pricing is a highly effective method used by a variety of industries to price innovative new products.
Measuring brand equity for a medical device
November 26, 2020
Brand equity describes the value of a brand, determined by consumer perception. It is driven by a company’s branding and marketing alongside the quality of the customer experience. Measuring brand equity and subsequently improving it will influence a ...
Creating value propositions for medical devices to take share
September 14, 2020
UNDERSTANDING PURCHASE DECISION MAKING FOR MEDICAL DEVICES Over recent years hospitals and health systems have developed and improved their practices and procedures for making purchase decisions for medical devices, with representation from clinical and ...
Patient Flow Market Research Projects
April 23, 2020
A patient flow project can provide invaluable market insights to facilitate strategic decision-making. In this latest blog we will discuss the purpose of conducting a patient flow project, approaches you can employ, and the value it can bring.
The US Hospital Landscape
November 28, 2019
In recent years, increasing pressure to control costs whilst ensuring the highest quality of care is delivered to patients, has led to the increased consolidation and integration of hospitals into groups or multi-hospital networks and systems. This is in ...
General Overview of US HEALTHCARE Reimbursement Systems
September 10, 2019
The US healthcare reimbursement systems consist of a mix of public and private third-party coverage, in which employers, individuals and the government all contribute to the costs related to healthcare: Individuals and employers pay premiums to private ...
Identifying Management Opportunities In Chronic Diseases
June 03, 2019
Chronic diseases are increasingly common in Western societies where our behaviours, as well as ageing populations, are increasing the risk of long-term morbidity. Chronic diseases are the leading cause of mortality in Europe and the US and can have a ...
Unmet Needs Analysis
April 02, 2019
At IDR Medical we understand how complex conducting a market research study to explore unmet needs can be. This month we are pleased to share a useful introduction to unmet needs analysis, which includes simple steps you can take to refine your ...
Medical Device Pricing: How to Price Your Medical Device
February 11, 2019
Three viable approaches for any pricing project Defining an optimal price for a medical device is a key challenge for product managers. Purchasing decision-makers want the most desirable features at the lowest possible price, while you want to maximize ...
What is Decision Analysis, and how can it benefit my team?
January 09, 2019
Ever been baffled, or even paralysed, by the overwhelming complexity of a strategic decision that you or the team have been tasked with making? The medical device regulatory environment alone creates a level of complexity that usually requires the ...
Usability testing 101
November 26, 2018
Usability testing is a critical component of new product development in the medical device industry. In its simplest form, it is the process of understanding how easily your target audience find it to use your product or service. It typically consists of ...
Is your market research really delivering insights?
October 29, 2018
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...
The mobile revolution and its impact on medical device market research
July 05, 2018
Mobile technology is continuing to transform our lives. With the number of smartphone users expected to grow to around 2.5 billion in 2019, we are truly living in a mobile first world. Mobile has become the fastest and most convenient way of contacting ...
The Reimbursement Environment for Medical Devices in Spain
June 26, 2018
Background Spain has a population of ~46.4 million citizens, divided across 17 regions.
The Reimbursement Environment for Medical Devices in France
June 13, 2018
Background With a population of 63.9 million people and divided in 18 administrative regions, France has the second largest medical device market in Europe.
How medical technology is transforming the healthcare industry
June 06, 2018
As in all other spheres of our lives, technology is rapidly changing the way healthcare operates. From using real-time data to enable faster decision making and diagnosis all the way to collecting and processing health outcomes data to generate insights, ...
The Reimbursement Environment for Medical Devices in Italy
May 29, 2018
Background Italy has a population of 60.6 million citizens (2017) that reside in 20 regions. Healthcare coverage is provided by the Servizio Sanitario Nazionale (SSN, or National Health Service), financed through a combination of public and private ...
The Reimbursement Environment for Medical Devices in Germany
May 02, 2018
Background Germany has a stable healthcare system, rooted in compulsory contributions to Statutory Health Insurance (Gesetzliche Krankenversicherung/GKV). Approximately 92% of the population is covered by it, and it aims to provide a fair benefit package ...
The Reimbursement Environment For Medical Devices In the UK
April 20, 2018
The NHS was rated as the world’s best healthcare system in 2017 and stands out as a top performer in most categories. However, as the UK population continues to increase to a projected 71.04 million by 2030 and as the average age is expected to rise to ...