Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...
Is your market research really delivering insights?
May 15, 2023
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...
Is your market research really delivering insights?
October 29, 2018
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...