Using Ethnography In Healthcare Research
July 25, 2023
Ethnography has become an invaluable tool in healthcare market research. By observing behaviors and interactions in real-world settings, c provides unique insights that traditional surveys, interviews, and focus groups may miss.
Using Conjoint Analysis To Optimize Medical Device Design
July 15, 2023
Learn how conjoint analysis with IDR Medical can help you gain valuable insights, create a successful medical device pricing strategy, and optimize product design. Conjoint analysis is a method of research that assesses and quantifies the importance ...
Is your market research really delivering insights?
May 15, 2023
In the realm of market research, do you ever get frustrated (or even annoyed) by the excessive use of the word ‘insight’? The word seems to have been gaining ever more prominence, to the point that today, it is often bandied about as a direct synonym for ...
Surge of Telemedicine Platform Usage Due to Covid-19
June 09, 2022
Telemedicine usage is expected to remain high even after the Covid-19 pandemic. See the benefits and concerns of telemedicine in this blog.
The French Hospital Landscape
February 18, 2022
In this month’s blog, IDR Medical explore the French hospital landscape, structure of the French healthcare system and future plans for development. Read it here.
The German Hospital Landscape
January 19, 2022
Read this blog to learn more about the German hospital system and landscape, including how it is funded, structured, what its future looks like and more.
The UK Hospital Landscape
December 17, 2021
In this blog, our international healthcare consultancy experts explore the UK hospital landscape in detail, and how this should be considered in light of your upcoming market research projects.
The US Home Health Landscape
November 19, 2021
Home Health Agencies (HHAs) in the USA provide medical treatment for patients who do not require hospitalisation but do need additional support to live safely at home, e.g., with a chronic condition.
5 Ways That Covid-19 Has Impacted Healthcare
October 21, 2021
Covid-19 has put challenges and a spotlight on healthcare systems to a scale that we have not seen before. In this month’s blog, our experts at IDR Medical explore some of the ways in which Covid-19 has impacted healthcare, and how healthcare systems ...
Communications Testing
September 22, 2021
Read this blog to discover the ever-changing communications market, the different qualitative market research methods used in communications testing, how different target audiences require different marketing communications strategies, and more.